Created in 2007, “TREND“ is an apolitical company that strives to unite individuals
throughout the world by offering a tangible avenue to voice their
opinions concerning, but not limited to, present day political,
societal, and environmental issues.
Throughout the world, people recognize that there are many differences
existing between our cultures, viewpoints and beliefs. These
differences are often so prevalent that we fail to remember our
similarities.
TREND is working to unite humanity by emphasizing our commonalities.
T-shirts are available in white, red, pink, green, blue, navy, black,
and yellow. By raising awareness of worldwide issues such as: the safe
return of military troops, the AIDS pandemic, breast cancer research,
global warming, advocate the use of eco-friendly products, men and women
of the Fire Departments, and P.O.W’s. TREND is able to promote
international social change. The effortless act of wearing a TREND
t-shirt is a way of setting differences aside and supporting a global
society.
All t-shirts will feature the TREND logo printed on the front and the
statement “BE HEARD” in smaller print below the collar on back. The
uniqueness comes from the assignment of an individual number to each
t-shirt sold displayed below "BE HEARD", thus, it is one of a kind.
“The effortless act of wearing a TREND t-shirt is a way of setting
differences aside and supporting a global society,“ comments TREND
founder, Ken Eckhauser. He goes on to say, “My aim is to strengthen the
world.“



A percentage of TREND sales will benefit charity organizations which
include but are not limited to: the Wounded Heroes Foundation, America
Supports You, The Fisher House, the National AIDS Fund, the AIDS
Foundation of Chicago, the National Environmental Education Foundation,
the National Wildlife Federation and the Joyce Foundation. With the
growth of TREND, more non-profit organizations will follow.
Future additions will be carried out, most notably The TREND Foundation,
which will receive a percentage of the sales revenue. The foundation’s
goal is to not only offer assistance to those families that have lost
loved ones, to the returning troops with life-long disabilities and
medical payments, counselors to help those who experience Post-Traumatic
Stress Disorder (PTSD), but to lend support to all worldwide causes.
Assistance from individuals such as you will provide the means to bring
TREND and its goal both to the public’s attention and to the military
personnel overseas. We at TREND are aware that the troops know their
families and friends anticipate their safe return; however, we feel that
is simply not enough. The TREND Foundation will show our troops that
not only their families, but also the American people, are here for them
upon their return.
TREND’s future is limitless. There are infinite possibilities and
avenues for growth. TREND offers you the opportunity to be a part of
something magnificent and larger than ourselves. Conflicts and causes
are taking place throughout the world on a daily basis; therefore, TREND
will never lose its identity. TREND’s future will continue to unite
individuals throughout the world by offering a tangible avenue to voice
their opinions concerning present-day political, social, and
environmental issues.
We may live in a diverse world, but each of us has common voices that
need to be heard. The more we wear together, the more noticeable that
voice will become. The world will never be a perfect place, but change
can happen. Through that change TREND will bring a sense of aspiration
to each person on our beloved planet.